China Quality News Network (Reporter Xu Jianhua) Recently, according to an independent research report on the Chinese smart sofa market by Sullivan, a global enterprise growth consulting company, from March 2025 to February 2026, the sales of smart sofas under Gujia Home are leading in the country. This means that in the past year's smart wave of the home industry, Gujia Home's smart sofas continue to lead the entire industry.
The sales data reveals the market pattern, while the actual user experience is the ultimate criterion for evaluation. Gujia Home's smart sofa continues to lead the market in sales nationwide, originating from every product that users put into their homes and can withstand daily life tests.
Self developed for ten years, hiding intelligence into every inch of sitting experience
Technology is an invisible chassis. While the industry is still competing for parameters and stacking functions, Gujia Home has chosen a simpler but more difficult path: to break out of parameter competition, not pile up parameters, and only talk about scenarios. Through the scenario based functions that truly trigger user emotions in products such as Gujia Home Hertz S9, Yunshu, and Zhiyi, technology can be "invisible" and comfort can be "revealed".
Gu Jia's intelligent logic is concise and clear, which makes technology more "human like" and makes user operations tend towards minimalism. Equipped with Lingxi Intelligent Control System, the external controller can switch between leisure, sleep and other scene modes with just one click; The mobile mini program supports NFC light touch wake-up, automatically remembers user preferences, and elderly people can easily get started.
This is exactly the intelligent philosophy that Gu Jia adheres to - intelligence serves life, rather than adding burden.
At the core architecture level, the functional sofa industry has long faced the "impossible triangle" problem of being unable to balance "zero gravity", "zero wall", and "true high foot". Gujia Home has overcome this engineering bottleneck with its self-developed K-TRON functional rack, which is the first of its kind in the industry. From Yunshu to Hertz, Gujia Home has redefined the value standard of smart sofas with technology.
The breakthrough and upgrade of this core component not only consolidates Gu Jia's differentiated competitive barriers, but also promotes the industry to move from 'incremental competition' to 'quality improvement competition'. Industry insiders have commented that the industry's technical standards have also moved from 'follow-up' to 'independent breakthroughs'.
The focus of technology is always on physical sensations. Taking the DeepBreath deep breathing massage system equipped on the Geely Smart Sofa Hertz S9 as an example, this product uses six airbags to accurately apply to the shoulders, neck, and waist, and runs almost silently at night; And CloudFloat ™️ Cloud like elastic sponge paired with SoftLight ™️ Soft and smooth skin texture, achieving the unity of rebound support and delicate touch.
These 'invisible' experiences are backed by long-term investment of real money. According to the official financial report, the R&D expenses of Gujia Home Furnishings increased by 31.19% year-on-year, with a net increase of 20 invention patent applications.
Breaking through the "functional stacking" and leading the industry driven by user value
If self-developed technology is Gu Jia Home's "internal strength", then betting on the smart sofa track ten years in advance is a concentrated reflection of its strategic vision.
In 2015, fixed sofas were still the mainstream in China's sofa industry, and most companies were reluctant to enter the functional sofa field due to "path dependence". At that time, the penetration rate of functional sofas in China was less than 5%. In contrast, Gujia Home has keenly predicted the growth potential of functional sofas through in-depth user demand insights and comparative research with the Chinese and American markets, firmly entering the track.
More than ten years of determination have enabled Gujia Home's advantage in the functional sofa track not to be a random combination of single capabilities, but rather the result of the systematic construction of the three major supply side capabilities of "strategy technology organization". From pre investment and organizational restructuring to product strategy adjustment and talent attraction, Gujia Home has achieved a category breakthrough from 0 to 1, turning functional sofas into a new growth engine.
The product rhythm is the best proof of strategic implementation. October 2025, Yunshu Intelligent Sofa Launch Event; In March 2026, the Hertz S9 intelligent flagship launch event - Gujia Home will gradually promote better intelligent technologies and products to the homes of users with a continuous pace of new products, driving the rapid iteration of the entire smart sofa category.
At present, this foresight has been translated into tangible market data: by 2025, the annual retail sales of Gujia Home's Hertz sofa will exceed 350 million yuan, and the retail sales of Yunshu smart sofa will be nearly 150 million yuan in just three months after its launch. Behind the data lies Gujia Home's commitment to user centricity, adherence to long-term values, and the fruits of ten years of quantitative change.
At the level of industry competition, Gujia Home has led the industry from a price war to a value war with self-developed technology. When the industry was still competing on prices and channels, Gujia Home had already built a competitive barrier centered on user value using core technologies such as K-TRON functional racks and Lingxi intelligent control systems.
In the era of self satisfied consumption, why smart sofas must understand life
No matter how strong the technology is, if you don't understand people, it's just a cold machine. In the past, the sofa was the "face" of the living room, carrying the social attributes of entertaining guests and showcasing family taste; Nowadays, the value anchor of the younger generation of consumers is undergoing a fundamental shift.
According to the "2025 China Functional Sofa Consumer Insights Report" by Shangpu Consulting Group, comfort ranks first with 27% of the key factors that attract consumption. This means that what consumers truly purchase is never the parameters, but the "relaxed feeling of the body being fully supported after a tiring day". As the living room is upgraded to an "emotional habitat", the sofa has also changed from a "practical product" to a "self pleasing product".
User trust is the most direct proof. By the end of 2025, the total number of registered members of Gujia Home has exceeded 7.5 million, with nearly 3.8 million annual active members. Among them, the annual membership referral related retail sales have exceeded 1 billion yuan. These numbers confirm a fact - consumer trust does not come out of thin air, but rather stems from the continuous accumulation of product experience and the natural overflow of word-of-mouth.
At present, Gujia Home has clearly identified smart sofas as its core strategic area, and in the future, it will continue to use technology and products as carriers to build an integrated and comfortable smart home experience for users, moving smart sofas from "niche tasting" to "mass popularization".